Campaigns
http://www.revolutionmagazine.com/news/944200/Coke-wants-find-long-lost-twin-Facebook/
Coke social media campaign based on an application of a facial profiler. An interesting way to find your long lost twin.
This is an example of some exiting new rich media work for a French film.
http://www.adverblog.com/archives/004097.htm#more
Everybody knows somebody who loves a Honda. And that somebody knows somebody else. And that somebody else, well, they know somebody who loves a Honda too. It’s true. Ask around. If you do, you’ll find that the chain of Honda love can connect us all.
201,000 fans
Great campaign
http://automobiles.honda.com/love-honda/?from=http://www.love.honda.com/
Pepsi Maxlist – This is an interesting new campaign from Pepsi, whereby a similar platform to Youtube (powered by Youtube) giving users some additional features.
Ford move online with 25% of spend online
http://www.marketingvox.com/ford-outpaces-industry-with-25-spend-on-digital-045289/
Foxes biscuits very cool
http://bbab.org.uk/promoting-reputation-uk%E2%80%99s-biscuit-and-snacking-sector
http://mashable.com/2009/10/21/expedition206/
Coca Cola 206 countries around the world ambassadors
Applications
The popularity of I-Phone applications has greatly increased. Here are some of the latest applications that may be useful to you:
Get advice from David Hassellhoff in a magic 8 ball-type application.
http://www.brandrepublic.com/Discipline/Digital/News/946915/Hassle-Hoff-iPhone/
http://entertainment.ie/iphone/
Entertainment .ie have relased an I-phone application with the latest reviews, locations and maps of cinemas/clubs and comedy.
http://creativity-online.com/work/nikeid-nike-id-iphone-app/17674
Nike I phone app. Design your own personalised shoe on your handset. Users can then send it to Nike to make the design.
Portable gym application for the i-Phone. Use your phone as a weight with a number of instructions, excerices to keep you in shape.
Tools/Fun http://www.radical.ie/newsletter-digital-tools
Grocery Store musical viral – Have the fruit associations of the world gone viral?
http://viralvideochart.unrulymedia.com/youtube/grocery_store_musical?id=WnY59mDJ1gg
The fun theory – This is a great viral campaign around at the moment, making everyday activities fun benefits humanity. http://www.youtube.com/watch?v=2lXh2n0aPyw
However, in our opinion there is not enough of a brand message here. We have only recently found that this belongs to a certain brand.
http://adage.com/digital/article?article_id=139813 Its Volkswagen!
Another example:
http://www.rolighetsteorin.se/en/
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We have all noticed the growth of 3D on the big screen. However, 3D is coming online, here are a few examples.
Google has introduced building blocks for Google earth so that users can make it 3d.
Here is a 3D website for a beer company.
http://www.youtube.com/watch?v=siSHJfPWxs8
These are viral videos from Mac about the latest Windows version. This ‘Get a Mac’ campaign has had some previous success and continues to have a consistent viewership online.
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Thanks to steven boyle for talking about parachutes, ZOPA, pies, THE BIG SNAG, the human camcorder, the deadlock, the cowboys, frozen relationships, black and white hat concessions, winners curse, reservation point, save face,maintaining face, how high you can come/coming high and BATNA.
Billy Dixon is a legend, who came into the MDP and gave us a speech. Inspiring to say the least, but i say hes a minor spoofer due to one or two holes in his story.




Found this out recently. I had given the Blyk directors a hard time at the Net Imperative event in Diageo earlier this year. I presumed that, the Android, when it fully gets going will ddestroy such a business model, but i heard this from a little birdie on the inside: