Cupla Focail Random

Campaigns http://www.revolutionmagazine.com/news/944200/Coke-wants-find-long-lost-twin-Facebook/   Coke social media campaign based on an application of a facial profiler. An interesting way to find your long lost twin.   This is an example of some exiting new rich media work for a French film. http://www.adverblog.com/archives/004097.htm#more   http://www.facebook.com/Honda Everybody knows somebody who loves a Honda. And that somebody knows somebody [...]

Jumble of Online Thoughts

Round up of Industry News   Google voice on the way – Google Voice is a service that gives you one number for all your phones, voicemail that is easy as email, and many enhanced calling features like call blocking and screening, voicemail transcripts, call conferencing, international calls, and more. www.google.com/voice http://www.youtube.com/watch?v=m4Q9MJdT5Ds     http://www.youtube.com/watch?v=rDu2A3WzQpo [...]

Android vs I-Phone

The Mobile Race Apple or Android There is no doubting that Apple got out of the traps early. The i-phone is well ahead of the Android as it currently stands. The decision of Apple, in Ireland to exclusively partner with 02 was a very effective one. The initial excitement of the i-phone has been drawn [...]

Milkround

Learning mad mad amounts in Radical, loving it here….. Twitter, better figure out how to make money, is it through mobile charges Nice article, highlighting how smart phones and therefore applications are on the up in Ireland….. Sports England uses Facebook for Olympic promotion New viral

Milkround….

Best Tweeter i follow, Net Imperative Google launches display ad exchange, here Online ads, “acceptable and much less bothering” Google trying out (flipping) technology, i think its pretty cool Twitter is a fad, i hear this all the time. Well its predicted to grow 200% next year in the US Nokia go plum

CUPLA FOCAIL

Deadly new ad from Playstation, anyone who plays knows that their friends make mad faces when playing GET CHEAP .ie DOMAIN NAMES! BLACKNIGHT SALE Creativity Top 5, always worth a look Another digital agency is hiring, Cybercom, following Radical and Digino, Yes I will be applying…….(touch wood) Apple are in a position to offer HD TV [...]

MILK ROUND, GOVT SMART STRATEGY

Joe Rogan is a legend, as a marketer, his blogging and use of social media has been very successful. Here is a funny UFC sub-plot that was going on pre UFC 100. Basically he is a legend, who does this 180 turn when introducg fighters The idea if the Buffer 360 came out, did he [...]

Milkround

 Daily update from the greatest Sports Marketing site ever made…. Flash mob in aid of Jacko, unreal   Kinda cool ““As a matter of fact TwitVid.com is the only video app that lets your friends start watching your video even before you’ve finished uploading it to TwitVid.com,” Can now upload videos to Twitter, through twitvid After [...]

Milk Round

Latest Marketing News: UFC is marketed as a mixed martial arts, where fighters respect each other and it is a professionally run company. Lesnar shouting “thank you coors light” made a mockery of Dana Whites work. He even apologised for his behaviour. Fans love UFC because it is a skilful mixed martial arts, not the [...]

Milkround

Cool, new site…. It’s Dragons’ Den meets YouTube in a bid to connect entrepreneurs and investors 03.07.2009 Billed as Dragons’ Den meets YouTube, a new video-pitching website has been set up which aims to connect entrepreneurs with investors and help drive Ireland out of recession. The Irish-funding website cmypitch.ie has been launched in partnership with [...]

NEGOTIATION SKILLS MY “BIG SNAG”

 Thanks to steven boyle for talking about parachutes, ZOPA, pies, THE BIG SNAG, the human camcorder, the deadlock, the cowboys, frozen relationships, black and white hat concessions, winners curse, reservation point, save face,maintaining face, how high you can come/coming high and BATNA. I grew as a person today.

DOES THAT MAKE SENSE- -LEGEND OR SPOOFER? = LEGEND

 Billy Dixon is a legend, who came into the MDP and gave us a speech. Inspiring to say the least, but i say hes a minor spoofer due to one or two holes in his story. Logical brain-in times of stress-takes 1-3 seconds to react; Primitive brain-survival, reacts quicker; Logical-goes into primitive-programmed, Emotional-can only change [...]

GOOGLE, CLEVER TO ENCOURAGE DIGITAL SPEND

In an effort to educate advertising agencies on all things digital, Google has developed an online education portal for ad shops known as Agencyland. The AgencyLand platform now in beta with select agencies, houses a ton of Google-centric content created for agency staff. With it’s primary focus on digital topics there are: Webinars, A searchable [...]

Digital Tonic

Its on this Thursday, im going to it, anyone who is interested should apply to join the group and email John.dunne of radical digital for an invite. Check out the facebook page, heres some more info on it.

Johnnie Cahill = Legend

Had Johnnie, the head of sponsorship and branding in 02 recently to the MDP. He was unreal. And what a nice guy.Here are some of his main points: (All of these views are mine) Johnnie descried brands as essential to organisations. He noted the importance of consistency with brands. “Treat a brand like a person, [...]

PAPER ROUND

Great Pod Cast, thanks Ste Nestle using Twitter through an integrated online campaign. Very good work; Revolution describes The brand is testing the ‘Twitter Pulse’ format, developed by SocialMedia, as part of a drive to promote its Juicy Juice children’s fruit drink in the US. The ad unit appears on a range of parenting sites [...]

mini RANT

 I have recently learned the importance of people skills. If dealing with people, there is one word that will make them feel perfect and you seem like a social genius “YOU”. Just by asking people “what are YOU into?, what do you like, what are you up to at the minute?”. Gives people the idea [...]

PAPER ROUND

I suss out loads of online marketing stories and give my deux cents….. Thanks to Damien Mulley for coming into the MDP and enlighting us all with his knowledge.  Very creative intelligent idea from an impressive agency Anyone looking for jobs online, have to give prosperity a shout out, been very helpful to me and the fingers are heavily [...]

RANT ABOUT RONALDO

Sports Marketing .ie have already discussed the scale and financial implications of the Ronaldo move. However, I have found a couple of issues with that. TAKEN FROM PREVIOUS SPORTS MARKETING ARTICLE “(Research commissioned by Weber Shandwick Sport estimates that Ronaldo may well pay off most of his fees in his first year alone, netting the [...]

SPORTS MARKETING .IE BLOG POSTS

These are some of the rants that i have been making about sports marketing stories:           Congratulations on behalf of all of us in Sports Marketing .ie. Sports marketing .ie has recently learned through the press that Setanta has made its weekend deadline to get investors. This is fantastic news and [...]