Billy Dixon is a legend, who came into the MDP and gave us a speech. Inspiring to say the least, but i say hes a minor spoofer due to one or two holes in his story. Logical brain-in times of stress-takes 1-3 seconds to react; Primitive brain-survival, reacts quicker; Logical-goes into primitive-programmed, Emotional-can only change [...]
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Had Johnnie, the head of sponsorship and branding in 02 recently to the MDP. He was unreal. And what a nice guy.Here are some of his main points: (All of these views are mine) Johnnie descried brands as essential to organisations. He noted the importance of consistency with brands. “Treat a brand like a person, [...]
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I have recently learned the importance of people skills. If dealing with people, there is one word that will make them feel perfect and you seem like a social genius “YOU”. Just by asking people “what are YOU into?, what do you like, what are you up to at the minute?”. Gives people the idea [...]
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